Is MORI baby clothing worth the price?

Where the price is justified

MORI's signature fabric is a bamboo-cotton blend, and the difference against a standard cotton multipack is real rather than marketing: noticeably silkier against the skin and better at regulating temperature overnight. That matters most in two situations — babies with sensitive or eczema-prone skin, and the pieces worn for 10-12 hours every single night (sleepsuits and sleeping bags), where cost-per-wear is at its lowest.

The pieces we rate across our buying guides:

• The Clever Sleeping Bag — a front zip that opens fully, making night nappy changes genuinely one-step without removing the bag. Multiple togs cover UK nursery temperatures year-round.
• The bamboo sleepsuits — the sensitive-skin pick in our newborn clothing guide; they get worn daily rather than saved "for best".
• The gift-boxed newborn sets — arrive ready to hand over at a baby shower, and unlike most gift sets, the contents actually get used.

Where it isn't

Occasional-wear outfits and anything a baby wears for an hour a week — the fabric advantage barely registers there, and a high-street multipack does the job for a fraction of the price.

How to make it affordable

MORI runs recurring end-of-season sales with discounts up to 60% off as sizes cycle through. Buying the next size up in the sale (babies outgrow sizes every 6-8 weeks, so stock bought ahead always gets worn) is how the premium fabric becomes a sensible mainstream buy — see our money-savers guide for the full approach.