Terms of use

What this site is

Clever Mum publishes general information for UK parents: advice articles, product reviews, buying guides, deals and calculators. Content is provided in good faith and kept under review, but it is general information, not professional advice — medical, legal or financial. For health concerns speak to your midwife, health visitor or GP; statutory figures change and gov.uk is authoritative.

Prices and availability

Retail prices, stock, bundle contents and scheme terms change constantly. "From" prices reflect the date shown on each guide and must be confirmed with the retailer before purchase. Product safety information should always be verified with the manufacturer and current UK standards before use.

Affiliate relationships

Links marked * are partner links, disclosed per our funding page. Purchases are contracts between you and the retailer — we are not a party to the sale.

Our content

Text, original graphics and data compilations on clevermum.co.uk are © Clever Mum. You may quote short excerpts with attribution and a link; wholesale reproduction requires permission. Product names and trademarks belong to their owners and are used for identification only.

Tools

Calculators (due date, ovulation) provide estimates using standard published methods. They are not diagnostic tools and must not replace professional care.

Liability

Nothing in these terms limits liability that cannot lawfully be limited. Otherwise, we are not liable for losses arising from reliance on general information that we've presented in good faith, from retailer actions, or from third-party sites we link to.

Who we are

Clever Mum is a trading name of Elite Digital AI Solutions Ltd, registered in England & Wales, company no. 17250017. Registered office: 71–75 Shelton Street, Covent Garden, London WC2H 9JQ.

Contact

Questions about these terms: editors@clevermum.co.uk.