FAQ

Clever Mum is an independent UK parenting site publishing source-based pregnancy, baby, toddler and family advice, research-based product reviews, best-of buying guides, money-saving deals and free tools like a due date calculator.

We are a parenting magazine, not a medical service. Health-adjacent articles describe and cite primary guidance from the NHS, The Lullaby Trust and similar bodies, and always link the source so you can verify. For personal health concerns, speak to your midwife, health visitor or GP.

We compare published manufacturer information, intended use, limitations and additional costs. The shortlists do not cover the entire market, and we have not performed physical tests. Price references are historical estimates; confirm current prices with the retailer.

No. Inclusion and ranking are editorial decisions only. Brands and retailers cannot pay to appear in any list, move up a ranking, or soften a verdict — this is a founding rule of the site.

Yes, on buying guides and product round-ups. Outbound links marked * are partner links. We receive commission from the retailer at no extra cost to you when you click and buy. We disclose this before you click, follow UK advertising rules (ASA/CAP), and tag outbound affiliate links rel="nofollow sponsored" as Google requires.

Partner links are marked * on the button or link text, explained in a disclosure box before the links appear, and noted in the site footer. Full rules are in our editorial policy.

No. We do not rank products by what pays the most, and retailers cannot pay to appear in — or move up — any list. Commission funds the site but never decides what we feature.

No. You pay exactly the same price as going to the retailer directly. The retailer pays us a commission out of their own margin.