How we make money

How does Clever Mum make money?

Links marked * are partner links. If you click one and buy, we may receive commission at no extra cost to you. Commission never affects which products we feature or how we rank them.

Which networks and retailers pay commission?

Product purchase buttons on our buying guides, reviews and comparisons go to Amazon UK. Some separate savings-scheme pages still link to the relevant programme or retailer. As an Amazon Associate I earn from qualifying purchases.

What does the asterisk on a link mean?

• Every partner link is marked with an asterisk at the point of use.
• A disclosure box appears before any block of retailer buttons — before you click, not after.
• Partner links carry rel="nofollow sponsored", telling search engines the link is commercial.
• Non-Amazon retailer buttons route via our /out/ pages, which name the retailer and repeat the disclosure.
• Amazon buttons link straight to amazon.co.uk — never via /out/ or any other intermediate page.

How do Amazon Associates links work here?

As an Amazon Associate I earn from qualifying purchases.

• Every Amazon link goes directly to a plainly-visible amazon.co.uk address — we don't cloak, shorten or route it through an interstitial page.
• We don't call Amazon's Product Advertising API, so we never show Amazon's own price, stock status, star ratings or product images. Product shopping links are Amazon-only. We use “Check price on Amazon” instead of showing an unverified number; confirm the exact model, seller and total on amazon.co.uk before buying.
• No Amazon logo or trademark image appears anywhere on the site.
• We don't buy through our own Amazon links, and we don't offer any reward for clicking one.

What can money never buy on this site?

• A place in any round-up or review — inclusion is editorial only.
• A higher ranking, a better score or a softened verdict.
• Removal of a con, a criticism or a safety note.
• Advance sight of a review before publication.

How do you keep rankings honest?

The rules live in our editorial policy; the practical test is simpler: the recommendation must follow the published evidence and the needs described in the guide. A commission does not establish quality, safety or suitability.

Questions?

Email editors@clevermum.co.uk — we answer funding questions like any other.