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clever mum Smart Parenting UK

Cookie policy

We ask before enabling optional analytics. You can use our guides and tools with essential storage only.

Essential (always on)

  • cm-cookie-consent — remembers your choice in local browser storage until you change it or clear this site's data.
  • Checklist selections, quantities and budget entries are saved locally when you use the checklist. They are not sent to our analytics.

Optional analytics (only after you accept)

  • Google Analytics 4 measures page visits, affiliate-link clicks, tool use and loading performance after you accept. Advertising storage, Google signals and advertising personalisation are disabled.
  • Our custom events use categories and counts. They do not include search text, a child's birth date, your measurements or your budget entries.

Third-party cookies via partner links

Clicking a partner link (marked *) takes you to a retailer whose site sets its own cookies for purchase attribution under their policy. We set no advertising cookies on clevermum.co.uk itself.

Changing your mind

Use “Cookie preferences” in the footer to change your choice. Choosing “Essential only” stops future optional measurement. You can also clear this site's data in your browser to remove saved information.