# Terms of Use | Clever Mum

> The terms governing use of Clever Mum content and tools.

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# Terms of use

  
## What this site is

 
 Clever Mum publishes general information for UK parents: advice articles, product
        reviews, buying guides, deals and calculators. Content is provided in good faith and kept
        under review, but it is **general information, not professional advice** —
        medical, legal or financial. For health concerns speak to your midwife, health visitor or
        GP; statutory figures change and gov.uk is authoritative.

 
## Prices and availability

 

Retail prices, stock, bundle contents and scheme terms change constantly. "From" prices
        reflect the date shown on each guide and must be confirmed with the retailer before
        purchase. Product safety information should always be verified with the manufacturer and
        current UK standards before use.

 
## Affiliate relationships

 

Links marked * are partner links, disclosed per our
[funding page](/how-we-make-money/). Purchases are contracts between you and the
        retailer — we are not a party to the sale.

 
## Our content

 

Text, original graphics and data compilations on clevermum.co.uk are © Clever Mum. You may
        quote short excerpts with attribution and a link; wholesale reproduction requires
        permission. Product names and trademarks belong to their owners and are used for
        identification only.

 
## Tools

 

Calculators (due date, ovulation) provide estimates using standard published methods. They
        are not diagnostic tools and must not replace professional care.

 
## Liability

 

Nothing in these terms limits liability that cannot lawfully be limited. Otherwise, we are
        not liable for losses arising from reliance on general information that we've presented in
        good faith, from retailer actions, or from third-party sites we link to.

 
## Who we are

 
 Clever Mum is a trading name of **Elite Digital AI Solutions Ltd**,
        registered in England & Wales, company no. 17250017. Registered office: 71–75 Shelton
        Street, Covent Garden, London WC2H 9JQ.

 
## Contact

 
Questions about these terms: **editors@clevermum.co.uk**.