# Privacy Policy | Clever Mum

> How Clever Mum collects, uses and protects personal data under UK GDPR.

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# Privacy policy

  
 Clever Mum (clevermum.co.uk) is committed to handling your data lawfully, transparently and
        minimally under UK GDPR and the Data Protection Act 2018. This policy explains what we
        collect and why.

 
## What we collect

 
 * **No accounts, no sign-ups, no mailing list** — the site has no registration or newsletter, and no forms that collect personal details.
 * **Anonymous analytics** — only if you accept optional cookies: aggregate page views and referrers to understand what content helps. IP addresses are anonymised.
 * **Correspondence** — emails you choose to send us, kept as long as needed to handle them.
 
 
## What we never do

 
 * Sell or rent personal data to anyone.
 * Load analytics or advertising trackers before you consent.
 * Collect data about your children.
 
 
## Affiliate links

 

When you click a partner link (marked *), the destination retailer or affiliate network may
        set cookies on their own site to attribute a purchase. That happens under the retailer's
        privacy policy, not ours — we receive aggregate commission reports, never your identity or
        what you bought.

 
## Your rights

 

You can request access to, correction of, or deletion of your data at any time by emailing
**editors@clevermum.co.uk**. You can also complain to the ICO (ico.org.uk) if you're
        unhappy with how we've handled it.

 
## Changes

 
We'll update this page when practices change and date material revisions.