# Cookie Policy | Clever Mum

> Which cookies Clever Mum uses, what they do, and how consent works.

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# Cookie policy

  

We keep cookies to a minimum and ask before setting anything optional, in line with PECR
        and UK GDPR.

 
## Essential (always on)

 
 * **cm-cookie-consent** — remembers your cookie choice so we don't ask on every visit. Stored locally for 12 months.
 
 
## Optional analytics (only after you accept)

 
 * Privacy-focused page analytics to see which guides help. IPs are anonymised and no cross-site profile is built.
 
 
## Third-party cookies via partner links

 

Clicking a partner link (marked *) takes you to a retailer whose site sets its own cookies
        for purchase attribution under their policy. We set no advertising cookies on
clevermum.co.uk itself.

 
## Changing your mind

 

Clear this site's data in your browser and the consent banner will reappear on your next
        visit, letting you choose again.