# Frequently Asked Questions | Clever Mum

> Answers to common questions about Clever Mum — who we are, how we test, how affiliate links work and how to get in touch.

*   [ Home ](/) 
*  ›  FAQ  
 
   
Quick answers

 
# FAQ

    
## About the site

    What is Clever Mum?   
 Clever Mum is an independent UK parenting site publishing expert-checked pregnancy, baby, toddler and family advice, hands-on product reviews, best-of buying guides, money-saving deals and free tools like a due date calculator. 

   Is Clever Mum advice medically reviewed?   
 We are a parenting magazine, not a medical service. Health-adjacent articles describe and cite primary guidance from the NHS, The Lullaby Trust and similar bodies, and always link the source so you can verify. For personal health concerns, speak to your midwife, health visitor or GP. 

   How does Clever Mum test products?   
 We map the whole UK market for a category, shortlist on the specifications that matter in daily use, test hands-on where possible, and cross-reference sustained buyer feedback across multiple retailers. Every commercial guide shows the date prices were last verified. 

   Can brands pay to be featured on Clever Mum?   
 No. Inclusion and ranking are editorial decisions only. Brands and retailers cannot pay to appear in any list, move up a ranking, or soften a verdict — this is a founding rule of the site. 

   Does Clever Mum use affiliate links?   
 Yes, on buying guides and product round-ups. Outbound links marked * are partner links. We receive commission from the retailer at no extra cost to you when you click and buy. We disclose this before you click, follow UK advertising rules (ASA/CAP), and tag outbound affiliate links rel="nofollow sponsored" as Google requires. 

   How are partner links labelled on Clever Mum?   
 Partner links are marked * on the button or link text, explained in a disclosure box before the links appear, and noted in the site footer. Full rules are in our editorial policy. 

   Does commission affect which baby products Clever Mum recommends?   
 No. We do not rank products by what pays the most, and retailers cannot pay to appear in — or move up — any list. Commission funds the site but never decides what we feature. 

   Do prices change when I use a Clever Mum partner link?   
 No. You pay exactly the same price as going to the retailer directly. The retailer pays us a commission out of their own margin.