# Emma Whitfield — Pregnancy & Baby Writer | Clever Mum > Emma writes the pregnancy and first-year guides. She translates NHS guidance, academic research and the lived reality of night feeds into plain-English advice * [ Home ](/) * › [ Our Team ](/authors) * › Emma Whitfield EW # Emma Whitfield Pregnancy & Baby Writer Emma writes the pregnancy and first-year guides. She translates NHS guidance, academic research and the lived reality of night feeds into plain-English advice, and every health-adjacent article she writes links to its primary NHS or Lullaby Trust source. ## Covers * ✓ Pregnancy week-by-week and hospital bag planning * ✓ Newborn sleep and safer-sleep guidance (NHS/Lullaby Trust sourced) * ✓ Weaning and feeding on a budget ## By Emma Whitfield [ Pregnancy ### Trying to Conceive: How to Improve Your Chances A practical guide to trying to conceive — timing your fertile window, what to prepare before you start trying, and when it is worth seeing a GP. ](/pregnancy/trying-to-conceive-improving-your-chances)[ Pregnancy ### Early Pregnancy Symptoms: What You Might Notice Before You Test The early pregnancy symptoms some people notice before a missed period, why they overlap heavily with PMS, and why a test is the only reliable way to know. ](/pregnancy/early-pregnancy-symptoms-before-a-test)[ Pregnancy ### How Long Does It Take to Get Pregnant? What's Normal Realistic statistics on how long it typically takes to conceive, what affects the timeline, and clear NHS guidance on when it is worth seeking help. ](/pregnancy/how-long-does-it-take-to-get-pregnant)[ Pregnancy ### Hospital Bag Checklist UK: What to Pack (and When) UK hospital bag checklist: pack by 36 weeks. What to take for labour, you and baby, what NHS wards provide, and who can skip this list. ](/pregnancy/hospital-bag-checklist-uk)[ Pregnancy ### Pregnancy To-Do List: What to Sort Each Trimester A calm, trimester-by-trimester UK pregnancy checklist — appointments, paperwork, buying decisions and the things everyone forgets until week 39. ](/pregnancy/pregnancy-to-do-list-by-trimester)[ Pregnancy ### Signs of Labour: What to Expect and When to Call Your Midwife How to recognise the signs that labour has started, the difference between early and established labour, and exactly when the NHS says to call your midwife. ](/pregnancy/signs-of-labour-what-to-expect)[ Pregnancy ### Antenatal Anxiety: Coping With Worry During Pregnancy Antenatal anxiety is common and treatable — what it looks like, how it differs from everyday worry, and the real NHS support available. ](/pregnancy/antenatal-anxiety-coping-during-pregnancy)[ Pregnancy ### Miscarriage: What to Expect, and Where to Get Support A gentle, accurate guide to miscarriage — how common it is, what the signs and next steps look like, and where to find real UK support if it happens to you. ](/pregnancy/miscarriage-what-to-expect-and-support)[ Baby ### Postnatal Depression: Signs, Support and Treatment How to tell postnatal depression apart from the baby blues, the signs to look out for, and the NHS support genuinely available — for mums and partners. ](/baby/postnatal-depression-signs-and-support)[ Baby ### Looking After Your Own Wellbeing as a New Parent The emotional side of new parenthood that rarely gets discussed — identity change, relationship strain, loneliness, and protecting your own wellbeing. ](/baby/looking-after-your-own-wellbeing-as-a-new-parent)[ Baby ### Newborn Sleep: An Honest Guide to the First 12 Weeks What newborn sleep really looks like in the first 12 weeks — safer-sleep rules, realistic expectations, day-night confusion and what actually helps. ](/baby/newborn-sleep-guide-first-12-weeks)[ Baby ### Weaning: When and How to Start Solid Foods A practical UK weaning guide — the signs of readiness at around 6 months, first foods, baby-led weaning vs purées, allergens and the gear you actually need. ](/baby/weaning-guide-when-and-how-to-start)[ Baby ### Baby Development Month by Month: What to Expect in the First Year A month-by-month guide to baby development milestones in the first year, what the NHS baby reviews check, and when to seek advice. ](/baby/baby-development-month-by-month-first-year)[ Baby ### Baby Sleep Regressions and Sleep Training Methods Compared What causes baby sleep regressions at 4, 8 and 18 months, and an honest, judgement-free comparison of the main sleep training methods parents actually use. ](/baby/sleep-regressions-and-sleep-training-methods-compared)[ Baby ### Baby-Led Weaning vs Purées: Which Is Right for Your Baby? An honest comparison of baby-led weaning and traditional spoon-fed purées, including the NHS choking-vs-gagging distinction and how most UK families combine both. ](/baby/baby-led-weaning-vs-purees)[ Baby ### Breastfeeding vs Formula Feeding: A Balanced UK Comparison A balanced, judgement-free UK comparison of breastfeeding and formula feeding — what the NHS says, real trade-offs, and combination feeding. ](/baby/breastfeeding-vs-formula-feeding-comparison)[ Baby ### Baby-Proofing Checklist: A Room-by-Room Home Safety Guide A practical, room-by-room baby-proofing checklist for UK homes — when to start, what actually matters, and the safety gear worth buying versus skipping. ](/baby/baby-proofing-checklist-room-by-room)[ Baby ### How to Clean a Baby’s Bottom Properly (and Prevent Nappy Rash) A step-by-step guide to wiping and cleaning your baby’s bottom properly — front-to-back technique, NHS-aligned rash prevention, and the changing kit that helps. ](/baby/how-to-clean-babys-bottom-nappy-hygiene)[ Baby ### Baby Teething: Signs, Timeline and How to Soothe It When babies start teething, the real signs (and myths), the order teeth appear, and safe ways to soothe sore gums — plus what teething doesn't cause. ](/baby/baby-teething-signs-and-soothing)[ Baby ### Why Is My Baby Crying? Colic and How to Comfort Them The common reasons newborns cry, what colic actually is, calming techniques that help, and the red-flag signs that mean you should get medical help. ](/baby/why-is-my-baby-crying-colic-and-comforting)[ Baby ### Common Breastfeeding Problems: Mastitis, Latch Issues & Low Supply The breastfeeding problems that derail early feeding — mastitis, painful latch, perceived low supply, tongue tie and sore nipples — and what genuinely helps. ](/baby/common-breastfeeding-problems-and-fixes)[ Baby ### Choosing Childcare: Nursery vs Childminder vs Nanny A practical guide to UK childcare — the real differences between nursery, childminder and nanny, what to check on a visit, and red flags to walk away from. ](/baby/choosing-childcare-nursery-childminder-nanny)[ Baby ### Premature Baby: Corrected Age, NICU and What's Different A clear guide for parents of a premature baby — what corrected age means, what to expect in NICU or special care, feeding, and where to find real support. ](/baby/premature-baby-corrected-age-nicu-guide)[ Toddler ### Fussy Eating: Calmer Toddler Mealtimes Why toddlers become fussy eaters, the low-pressure division-of-responsibility approach, tactics that work, and when picky eating needs professional advice. ](/toddler/fussy-eating-toddler-mealtimes)[ Toddler ### Toddler Speech and Language: What to Expect Talking milestones from 12 months to 4 years, how to boost your toddler’s language daily, and signs it’s worth asking for a speech assessment. ](/toddler/toddler-speech-and-language-development)[ Toddler ### Toddler Sleep: Regressions, Bedtime Battles and Night Waking How much sleep toddlers need, why it falls apart at 18 months and 2 years, moving cot to bed, and fixes for bedtime battles and early waking. ](/toddler/toddler-sleep-problems-and-solutions)[ Toddler ### Toddler Behaviour: Setting Boundaries That Stick A calm, evidence-based approach to toddler behaviour — setting boundaries that stick, handling hitting and biting, and why positive attention beats punishment. ](/toddler/toddler-behaviour-and-setting-boundaries)[ Pregnancy ### Baby Name Trends UK: What’s Rising, Falling and Timeless UK baby name trends explained — what’s rising, what’s fading, where the official statistics come from, and how to choose a name you’ll still love in a decade. ](/pregnancy/baby-name-trends-uk)[ Baby ### OPSS Baby Product Recalls Roundup (August 2026) August 2026 roundup of OPSS baby product recalls and safety alerts — sleeping bags, sleep pillows, car-seat bases — plus how to check your kit. ](/baby/opss-baby-recalls-roundup-august-2026)[ Baby ### Croup: When to Call 999 or Go to A&E NHS-aligned croup escalation guide for UK parents — barking cough home care, GP timing, and the breathing red flags that mean 999 or A&E. ](/baby/croup-when-to-go-to-ae)[ Baby ### Meningitis Rash & the Glass Test: When to Call 999 How to do the glass test for a meningitis-type rash, what non-blanching means, and the NHS red flags that mean call 999 even without a rash. ](/baby/meningitis-rash-glass-test-uk)[ Baby ### Febrile Seizure First Aid: What UK Parents Should Do NHS first aid for febrile seizures in babies and children — timing the fit, recovery position, when to call 999, and what not to do. ](/baby/febrile-seizure-first-aid-uk)[ Baby ### Baby Eye Health: Vision Milestones and the Warning Signs Worth Knowing How your baby’s vision develops month by month — tracking, eye colour changes, squints and lazy eye — plus the warning signs that need a GP or optician. ](/baby/baby-eye-health-development-milestones)[ Baby ### Colds, Fevers and Childhood Bugs: What’s Normal and When to Worry A calm guide to common baby and childhood illnesses — building immunity, endless colds, fever thresholds, the glass test, and when to use NHS 111 vs 999. ](/baby/common-childhood-illnesses-when-to-worry)[ Baby ### When to Take a Baby with a Fever to A&E (UK) NHS-aligned UK guide to baby fever: exact °C thresholds by age, when to call 999 or 111, safe home care, and red flags that mean skip the wait. ](/baby/when-to-take-baby-fever-to-ae)[ Baby ### UK Baby Product Recalls: How to Check OPSS Alerts Fast How UK parents check OPSS recalls and safety alerts, what the three alert types mean, and what to do if you own a listed baby product. ](/baby/uk-baby-product-recalls-how-to-check)[ Toddler ### Autism in Babies and Children: Early Signs, Diagnosis and Real Support A compassionate guide to autism in babies and children — early signs by age, the UK diagnostic pathway, EHCP and SEN support, and how to help your child thrive. ](/toddler/autism-in-babies-and-children-signs-support)[ Pregnancy ### The First Trimester Survival Guide: Symptoms, Dates and What Comes When Everything the first trimester throws at you — dating the pregnancy, sickness and fatigue, bleeding worries, appointments, and what to do (and avoid) in weeks 4–13. ](/pregnancy/first-trimester-pregnancy-guide)[ Baby ### Moses Basket vs Bedside Crib vs Cot Should you buy a Moses basket, a bedside crib or go straight to a cot? UK guide covering room-sharing, safety standards and which option is worth buying. ](/baby/moses-basket-vs-bedside-crib-vs-cot-uk)[ Best-of guide ### Best Baby Sleeping Bags & Swaddles UK The best baby sleeping bags and swaddles in the UK — togs explained, safer-sleep guidance, and our picks from newborn to toddler. ](/best/best-baby-sleeping-bags-uk)[ Best-of guide ### Best Breast Pumps UK The best breast pumps in the UK — wearable, double electric, hospital-grade and manual pumps compared for every feeding pattern. ](/best/best-breast-pumps-uk)[ Best-of guide ### Best Bottle Sterilisers & Prep Machines UK The best bottle sterilisers and formula prep machines in the UK — steam, cold water and UV compared, plus NHS guidance on safe formula prep. ](/best/best-sterilisers-bottle-prep-uk)[ Best-of guide ### Best Highchairs UK — For Weaning & Beyond The best highchairs in the UK for weaning and beyond — adjustable wooden chairs, reclining all-rounders and budget picks compared, with NHS weaning-readiness guidance. ](/best/best-highchairs-uk)[ Best-of guide ### Best Newborn Clothing & Gift Sets UK The best newborn clothing multipacks and baby gift sets in the UK — everyday sleepsuits, bamboo options for sensitive skin, and ready-made gifts for baby showers and new arrivals. ](/best/best-newborn-clothing-gift-sets-uk)[ Best-of guide ### Best Eco & Small-Brand Baby Buys UK Our pick of the best eco-friendly and small-brand UK baby products — plant-based nappies, natural skincare, plastic-free sleep kit and sensory essentials the mainstream lists miss. ](/best/best-eco-small-brand-baby-buys-uk)[ Best-of guide ### Best-Selling Amazon Baby Essentials UK The real top-selling baby essentials on Amazon UK right now — wipes, nappy cream, sun cream and the small daily basics parents buy on repeat, ranked from Amazon’s own live Best Sellers data rather than editorial guesswork. ](/best/best-selling-amazon-baby-essentials-uk)[ Best-of guide ### Best Baby Bottles & Teethers UK The best baby bottles and teething toys in the UK — anti-colic bottles that actually reduce wind, and the teethers parents reorder for every baby after the first. ](/best/best-baby-bottles-teethers-uk)[ Best-of guide ### Best Pregnancy Skincare UK Best pregnancy-safe skincare in the UK — moisturisers, stretch-mark oils and bump care compared, with NHS-aligned ingredients to skip. ](/best/best-pregnancy-skincare-uk)[ ★ 4/5 ### Tommee Tippee Perfect Prep Day & Night Review: The 3am Game-Changer? The Perfect Prep Day & Night makes a body-temperature bottle in about two minutes by firing a 70°C+ hot shot through the powder first — matching the NHS temperature guideline — then topping up with cooler water. For formula-feeding families it genuinely transforms night feeds; the trade-off is non-negotiable upkeep: filters, descaling and cleaning on schedule. ](/reviews/tommee-tippee-perfect-prep-review)[ ★ 4.5/5 ### Stokke Tripp Trapp Review: The Last Highchair You’ll Buy? The Tripp Trapp is the buy-once highchair: a solid beech chair whose seat and footrest adjust to fit a six-month-old, a toddler, a school child and eventually an adult at the same table. The catch is the price of entry — the chair alone doesn’t include the baby set (harness and rail) you need for the highchair stage, so cost the full setup before comparing. ](/reviews/stokke-tripp-trapp-review)[ ★ 4/5 ### Elvie Stride Review: Is the Wearable Pump Worth It? The Elvie Stride is a genuinely comfortable, quiet, hands-free wearable pump that lets you pump discreetly under normal clothing. It costs meaningfully more than a traditional wired double pump like the Medela Swing Maxi, and the companion app can be unreliable — but for pumping on the move or at a desk, the wearable format is hard to go back from once you've used it. ](/reviews/elvie-stride-review)[ ★ 4/5 ### Tommee Tippee Super-Steam Steriliser Review: Fast, But Needs Descaling The Tommee Tippee Super-Steam Advanced Electric Steriliser sterilises up to 6 bottles in just 5 minutes and stays sterile for 24 hours with the lid closed — genuinely fast for an electric steriliser. The main drawback is that it needs regular descaling, especially in hard-water areas, and it has no built-in drying function. ](/reviews/tommee-tippee-super-steam-steriliser-review)[ ★ 4/5 ### ergoPouch Sleep Suit Bag Review: The 2-in-1 That Actually Works The ergoPouch Sleep Suit Bag converts between a legless sleeping bag and a legged sleep suit via a zip, which is genuinely useful for nappy changes and car-seat transfers without a full undress. It costs more than a standard sleeping bag like a Grobag, and the "suit" leg length runs long for some toddlers, but the organic cotton fabric and multiple TOG options make it a strong option for year-round use. ](/reviews/ergopouch-sleep-suit-bag-review)