# Our Editorial Team | Clever Mum

> Meet the Clever Mum editorial team — who writes the advice, who tests the products and the standards every article is held to.

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The people behind the site

 
# Our editorial team

 

Every article carries a byline, every review names its tester, and every recommendation is
        governed by our [editorial policy](/editorial-policy/).

   [  SH    Sophie Hart  Founder & Editor  Sophie founded Clever Mum after her first maternity leave turned into a full-time research project — hundreds of hours comparing pushchairs, decoding car-seat regulations and finding out which baby costs are worth it. She sets the editorial standards: every guide answer-first, every recommendation reasoned, every affiliate link disclosed.   ](/authors/sophie-hart/)[  HW    Hannah Wright  Reviews Editor  Hannah runs the Clever Mum testing programme. A former product manager and mum of two under five, she puts pushchairs through real boots, real buses and real park mud before a verdict is published, and re-checks prices and availability on every review cycle.   ](/authors/hannah-wright/)[  EW    Emma Whitfield  Pregnancy & Baby Writer  Emma writes the pregnancy and first-year guides. She translates NHS guidance, academic research and the lived reality of night feeds into plain-English advice, and every health-adjacent article she writes links to its primary NHS or Lullaby Trust source.   ](/authors/emma-whitfield/)[  CD    Claire Dunn  Money & Deals Editor  Claire covers the money side of parenthood: maternity pay, childcare funding, supermarket baby events and the loyalty schemes that actually pay out. She checks every deal on the site is live and honestly described — no fake urgency, no inflated "was" prices.   ](/authors/claire-dunn/)